Sunday, August 19, 2007

AA1 Week 4

The Pennzoil ad is full of Folley, every sound has been super-imposed over the video. The background noise sets the context of the ad, this being a suburban neighbourhood on the weekend (the mover sound really sets this mood). My favourite sound is the engine throwing up. This sound has been created by mixing liquid spurting through pipes and a human throwing up sound combined with a splashing sound. The other interesting sound was the engine walking and crashing and the ground. It is a mixture of heavy things crashing on the concrete and mechanical 'clunks.' The music and the voice over at the end are fairly standard, but on the auditory whole, this ad contains many interesting textures.


The Pepsi ad is fairly standard, however it uses old footage and sound to compliment their joke. The old music is in the background, giving the ad a 'movie' feel. There are a few bits of Folley, such as the horses feet, moving and shouting crowd and the rustling bag. Anything else has most likely been recorded. This ad would have been fairly simple to put together because half of the running time is simply from the original movie. Fairly simple, however most of the information is contained in the speech.

References:

Haines, Christian. Lecture 14/8/07 "Sound Design" Adelaide University.


pp10-11.Alkin, Glyn. 1994, Sound Techniques for Video and TV, Second edn, University
Press, Cambridge.

"Chapter 8 - Television, Video Art, Music Video". Chion, Michel, Murch, Walter &
Gorbman, Claudia. 1994, [Audio-vision. English] Audio-vision : sound on screen,
Columbia University Press, New York.


Here's the Pdf file with he sound log and sound maps.
http://www.mydatabus.com/public/loudman/SoundMapsandSoundLogWeek4.pdf

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